What guidance does this give your design team?
How is this this kind of “wireframe” supposed to guide any intelligence around how your site should be built? How does it ensure that your message is focused?
It doesn’t, of course.
Proper website wireframing is an architectural project. Imagine if the architect of your condo building came caching strategy speed up page loadingup with a layout he just thought up that morning and shows up with the building company saying:
Well guys, here’s your layout, I put them together this morning; sorry it’s on a napkin. You can take it from here, right?”
website wireframes architects layout on napkin
Image Credit
Website wireframing is as close to an architect’s job for web design as it can be.
It should lay out the details necessary to visualize how the page will be structured, what’s the layout, the flow of the messaging, where copy & images should be placed, and consider all of the elements that will help the page fulfill its goal: navigation, links, copy, microcopy, flow, calls to action.
Your website wireframe is the first solid step towards engineering your new website; it is where everything comes together for the first time in the process: all of the customer research, analytics, co als, buyer personas, buying process analysis, persuasive messaging, and experience in building websites.
It’s literally when the rubber hits the road
You could even run your first round of usability tests at the wireframing stage.
This makes a world of sense when you realize that design is actually only the final phase of the process that should create a mighty business tool meant for lead-generation.
Website wireframes are 90% think nning and just 10% drawing twitter.png
So what would happen if you just skip
Well, a few things, but essentially, i ng, you’ve decided to put your business objectives aside to waste time and go do a pretty website.
It’s like if you start building a house by speaking with the interior designers about the color of europe email the fabrics.
When this happens, a strange phenomenon takes place: everybody in the project forgets about b2b web design principles optical illusionthe business objectives and hundreds if not thousands of emails start flying through your inbox (I swear I’m not exaggerating) discussing minute, completely irrelevant things such as: “what hue of blue should the titles font be,” or “should the images have round edges…” or “the shape and color of the social media buttons…”
