Despite Google Ads, you shouldn’t neglect your website’s search engine optimization. There is no way around SEO With good SEO, you can reduce the costs of your ads, sometimes even eliminate them entirely.
Although many users respond to paid ads, organic ads still receive more clicks. However, you can use the results of your Google Ads campaigns to find out which keywords perform well for you, which are at the core of your personas’ searches, and then integrate them into your website, etc.
Read more here: SEO Basics: How to get your content found online
Continuously optimize and monitor your ads
To successfully integrate Google Ads into your marketing mix, regular lithuania phone number library monitoring and optimization are required. Check which keywords are performing well or poorly and conduct A/B tests to use your budgets efficiently. Also check the search queries through which your company is found, for example, using Google Search Console : Firstly, to exclude keywords you don’t want to be found through. Secondly, to boost keywords with high search volumes.
Optimize your Quality Score, a qualified assessment of your ads. The higher the b2b marketing – should you diy or outsource Quality Score, the better your ad placements—and! the lower your ad rates.
Read more here:
- When and how do Google Ads campaigns pay off?
- How do I create successful Google Ads text ads on the search network?
- All Google Ads ad extensions at a glance
- What is the Google Ads Quality Score? 6 tips for optimization!
Conclusion
To successfully integrate Google Ads into your marketing mix, you should pay attention to your goals, buyer personas, and their customer journey. There is no way around SEO If you don’t tailor your Google Ads ads to a specific need of your buyer persona, your ads marketing can quickly become very costly.
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