Taylor Swift’s team came up with a great concept. to see what they wanted as a gift for Christmas. They had collected these gifts, Taylor Swift made a personal letter and sent it to her fans. This concept was introduced via YouTube, which received a huge number of responses via the internet. A successful content marketing strategy!
Various platforms
The platform where all content is collected is the website. The website is the basis on which the B2C and spain phone number libraryB2B markets come together. From the website they are referred to social media such as Facebook, Twitter, Pinterest, LinkedIn, YouTube and Instagram.
There are artists who ‘abuse’ these kinds of platforms by, for example, buying likes. They think that they will suddenly become more interesting for the B2B market, because they apparently have a large reach. However, the B2B market does not fall for that: they always look at the product they deliver, search engine optimization mails the quality and how distinctive the music is. Only then is the reach considered. That is why I always advise against this.
Think of each platform as a separate channel
I often advise artists to see each platform as a separate component. A website has a different form of displaying my company needs from an agency advertising content than Facebook or Twitter, or any other platform. Each platform requires its own approach. The content should therefore always be tailored to the platform you are using. For example, it is interesting for interaction to refer to links of articles on Twitter. And on Facebook, photos and videos play an important role.
