Tips for successful campaigns In a campaign or customer journey, there are several optimization events: you must use them all. It’s not just about optimizing for on-site conversion. You need to start with the click on an ad and choose the right optimization events from the following:
Another tip: choose the bidding strategy carefully
You can choose the lowest cost (without setting a bid), or set a target cost, which ensures a stable average cost. You also have the option of choosing the lowest cost by setting a maximum bid. Lead volumes are then lower, but they are more qualified, and your costs are controlled.
Julien also recommends tracking offline conversions . There are tools available to combine transactions made in your retail locations with the audience of your Facebook campaigns. This allows you to create audiences linked to these offline phone number list behaviors and no longer simply retarget site visitors or buyers.
Also don’t forget to:
- Retarget visitors from Google Ads campaigns, which obviously allows you to have an even more qualitative audience.
- Segment your customer base (RFM score – Recency, Frequency, Amount): this allows you to create adapted retargeting strategies and lookalike audiences of your top customers.
Julien then highlights some hidden and little-known uses of the Pixel:
- Tracking button clicks (you don’t have to track a page loading);
- Triggering events based on page visibility or length;
- Pixel delayed triggering;
- Triggering events based on the number of articles viewed.
Julien recommends forgetting classic attribution models (last click or first click) and favoring tools like Google Attribution, which allows you to see the extent to which social networks play a role within the conversion process.
Julien concludes this the benefits of integrating customer insights databases into your crm system fascinating webinar by highlighting the qualities of two tools: Social Media Tracker (to learn from your competitors) and Social Media Poster (to broadcast your posts on social networks).
We thank him for the richness and diversity of the information he communicated to us and the clarity of his intervention.
Consideration
For consideration, it is necessary to arrange to generate qualified traffic to the site or points of sale, promote engaging content (classic advertising communication or post boost), inform about product specificities (via tools like the carousel).
You then need to go down one level for targeting:
Focus on specific interests and seek out purchasing behaviors;
Retarget viewers or canvas openers;
Use lookalikes (similar audiences
- Ask your page’s fans.
The customer is omni-channel . It is important to gambler data track them on all devices, whether on computers, tablets or smartphones.
Furthermore, it is important to know that 65% of people use their mobile while shopping .
Google Ads is obviously the main lever used for online advertising, but it reaches people who are looking for you, or who have a need, while Facebook allows you to reach a much wider audience, while remaining qualified.
