Analyzing the results of your email marketing campaigns is crucial for optimizing your efforts and maximizing your return on investment. To take this analysis further, it’s important to focus on several key indicators and adopt certain best practices . Here are some tips for further evaluating your campaigns.
1. The deliverability rate
Deliverability rate is the first because whatsapp has grown tremendously lately metric to look at. It measures the percentage of emails that reach your recipients’ inboxes. A low deliverability rate can indicate issues with the quality of your contact list or overly strict spam filters. To improve this rate, make sure your contact lists are up to date and that your emails meet deliverability standards.
2. The conversion rate
Conversion rate is another key metric. It represents the percentage of recipients who took the desired action after receiving your email, such here you will find several options as making a purchase or filling out a form. To increase this rate, it’s crucial to send relevant and targeted messages tailored to each segment of your audience.
3. Analysis of email statistics
Detailed analysis of email statistics allows you to understand your subscribers’ behavior. Examine open rates, click-through rates, and unsubscribe rates. These statistics provide valuable insights into the effectiveness of your campaigns. For example, a low average open rate may suggest that your email subject lines aren’t compelling enough.
4. Measure the unsubscribe rate/click-through rate:
Unsubscribe rate / Click-through rate (%) = number of unsubscribes / number of clicks *100
This little-used but easy-to-obtain statistic resource data consists of measuring the relevance of a campaign by comparing the engagement generated to disengagement.
The interpretation of this rate allows you to monitor and evaluate your marketing pressure .
Our advice: If your click-through rate isn’t at least four times your unsubscribe rate, you may be putting too much marketing pressure on your contacts. It’s worth rethinking the targeting and content of your campaigns.
