As digital business booms, marketing plays a more important role than ever in helping businesses optimize costs and time. According to a recent survey by HubSpot, up to 63% of marketers say generating traffic and leads is their biggest challenge. Meanwhile, data from Gartner shows that CMOs are facing pressure to cut budgets by up to 15% in the coming year, while still ensuring that marketing effectiveness does not decrease.
Marketing management is not simply about promoting products
But also includes many other aspects, helping businesses not only reach the right customers but also optimize resources, thereby achieving higher business efficiency.
So how to understand “correctly” and “sufficiently” the nature of marketing management? CloudGO will reveal it to you in this article.
The Nature of Marketing Management: Good Marketing Makes Money
According to Philip Kotler, the job function email list father of Marketing, “Marketing management is the process of analyzing, implementing and controlling marketing strategies to achieve exchanges and desires with the market to achieve business goals.”
Marketing is not advertising. Ridiculous?
But it’s true. Marketing is not shooting commercials in Bali, or sitting in a corner with two palm trees and an advertising agency and cobbling together your new idea.
The job of marketing management is to sell more products
And make more money for the company. It is to get more customers to buy more products, more often. Falling in love with the motion detection cameras ads you create is both easy and dangerous because they are often ineffective because they do not move customers to take action (buy). Because you love but you are not the target customers of the company’s product/service.
Keep this in mind when you’re considering your marketing spend. “DeLorean’s DMC-12 wasn’t fast enough to be called a supercar, but they clean email did try to make it their most glamorous, desirable car. But the Northern Irish company soon went bust, and the car was discontinued.” What does this say? You can have a fleet of well-appointed planes with the best seats, but you can only make money if you have customers sitting in those seats!
