The recipient of your email is usually part of your email workflow . Use consistent branding This means we’re not talking about just one email they receive, but a whole series. Your recognition is crucial. To achieve this, use the same or similar images, a consistent color scheme, and consistent language.
Personalize your email text
You should personalize the salutation in your email. Address the recipient directly latvia phone number library by name so they start the email with a positive feeling. Using the second person, i.e., addressing the reader directly, reinforces this feeling. Personalization tokens , such as those found in Hubspot, are helpful here.
Cluster your recipients
Clustering will probably sound familiar from developing your buyer persona . So, create meaningful segmentations of your contacts in the CRM, for example, by adding them to predefined lists. You can do this manually, or your email newsletter so how can we apply these principles of persuasion to marketing messages? software (like HubSpot , etc.) can automate it based on certain predefined criteria.
This way, the right emails reach the right readers. The possibilities for clustering are endless: Use consistent branding lifecycle phases , buyer personas, or previous purchases are just a few examples.
With such marketing automation, you increase the efficiency of your marketing efforts and give your employees more time for other things.
Work out the relevance for your reader in the text
Once your reader has opened your email, you’ve achieved your first goal. Now it’s time to work on the copy. It’s important that your reader always feels that the email they’re reading is relevant to them.
Statistics can help clarify the problem you’ve identified for your target audience and now united states america data want to solve. Show how strongly the reader is affected by it. Then, specifically identify how you can solve these problems and highlight the benefits of your offering.
