In website design, even the smallest details matter. This is why you need to adopt the best typography practices to your website. Typography is a vital and often-overlooked aspect of advertisement that covers the smallest detail. It tends to have very subtle effects on a page, but when combined with other great visual design techniques, the result is a page that’s more attractive and more likely to inspire conversions!
We’ve put together a few comments on web typography best practices as they stand today.
Web Typography Best Practices For 2013 And Beyond!
1 – Serif vs Sans-Serif
There’s been a running argument in typography circles for centuries over whether serif fonts are better than sans-serif, and it’s unlikely to be resolved any time soon.
“Serif” simply means that there’s a small ‘tail’ at the end of every letter. These make a font look slightly more baroque, but studies have shown that serif fonts are easier for reading. On the other hand, sans-serif fonts look more “clean” and tend to stand out on a page.
A mix of the two is best, with sans-serif generally south africa whatsapp number data 5 million used for headings and serif for the copy. If you look at the layout of this blog, that’s how we handle it here.
2 – Font Choice
There are two main schools of thought
here on the web typography best practices. One is to keep it simple, and use stock fonts. According to a recent survey of websites, Georgia and Arial are the two stock fonts most commonly seen online, and are safe choices for an unadventurous page.
However, it is actually more common to use a less- particularly profitable acquisitions standard font, or even custom-created fonts. These give your website a unique ‘flavor,’ however care must be taken in their implementation. We recommend doing a few test pages or focus group work to see which fonts appeal to your users.
Above everything else, however, readability must canada cell numbers be preserved. A hard-to-read font will only drive people away.
3 – Color Contrasts
For awhile during the 90s and 2000s, it was distressingly common for websites to have a dark background with light text on top of it. While this does create plenty of contrast, studies have shown that it tends to become wearying on the eyes. There’s also an issue of having an afterimage “stuck” on your eyes from staring at white-on-black text too long.
