What is local SEO

Prominently in non-paid, location-based search results on Google Search, Google Maps, and other search engines.

For example, it can help your Google Business Profile rank higher in the local pack.

So:

And boost your website’s ranking in the standard “blue links” results.

So:

Almost all search results are customized based on the user’s country. But local SEO is about reaching people in more specific places, such as cities and districts.

Therefore, it can benefit businesses with physical stores (restaurants, dentists and mechanics, etc.) and local service providers (plumbers, tutors and dog walkers, etc.).

Why is local SEO important?

Google delivers billions of local search telegram data results every month. And if you appear prominently for relevant queries, you’re more likely to attract customers.

Google displays local results when it believes searchers are looking for products, services, or amenities nearby. Or in a particular location.

Here are some examples of local keywords found with Semrush’s Keyword Magic tool :

• “Mexican restaurants”
• “Mexican restaurants near me”
• “mexican restaurants in dallas”

Businesses with the best local SEO tend to rank better for local keywords like the ones above. This makes users more likely to discover and engage with those businesses.

No matter what your business is or where you’re located, chances are you can reach potential customers through search.

How local SEO works

Local SEO works by helping Google understand where your business is located and what it offers. It can also help Google perceive your business as more popular and trustworthy.

All of these factors can help you rank better when people search for relevant queries.

When ranking businesses on Google Maps what is sales funnel stagnation? and in the local pack, Google takes into account three main criteria:

• Relevance : To what extent the company fits what the user is looking for
• Distance : How far is the likely search location from the business location?
• Prominence : How well known and valued the company is

When ranking web pages in traditional search results, Google takes into account factors such as:

• Relevance : The adequacy of your website to what the user is looking for
• Quality : How useful and reliable your content is
• Usability : How well your website performs (based on things like speed and mobile friendliness).

How to do local SEO

Now, it’s time to create a plan to increase your local ranking and boost traffic. The following steps will help you get started.

Research local keywords

Keyword research for local SEO is the process of finding the search terms people use when looking for local products and services.

Ranking for these keywords drives highly targeted local traffic to your website and sends you more customers.

To get started, you need a short list of keywords that people might use to find your local business.

Here are some different ways to get started.

Research your competitors

Seeing the keywords your competitors are ranking for is an easy way to start gathering insights. And you can do so with Semrush’s Keyword Gap tool.

Add your domain and up to four competing domains. (The tool will give you suggestions to help you.)

Next, select your destination country and click ” Compare “.

Scroll down to the keyword table and select ” Untapped .”

These are keywords that at least one competitor ranks for, but you don’t. So, they could be relevant terms that you’re missing out on.

Click ” Advanced Filters ” to exclude any irrelevant keywords (for example, keywords containing your competitors’ business names).

So:

You can also filter based on metrics like:

• Volume: The search volume agent email list for the keyword or the average number of monthly searches)
• KD% : The keyword difficulty score , which measures how difficult it will be to get a high organic ranking and is expressed as a percentage
• Intent : The general purpose of the search, which may be transactional, commercial, navigational, and/or informational.

This makes it easier to detect the best keywords for your local SEO strategy.