The Unique Selling Proposition or USP (Unique Selling Proposition) is what makes a product or service different and better than the rest  israel telegram data of the competition.

Before you can start selling your product or service to someone else, you have to believe in it. This is especially true if your product or service is similar to the rest on the market. In this case, to increase your sales, you need to discover what marketers and sales professionals call your USP.

How to find your USP

To find your company’s USP, you need to dig deep within yourself and unleash your creativity.

A good place to start is to start analyzing how other companies are exploiting their USP. To do this, you need to carefully examine other companies’ advertisements and marketing messages. Analyze not only what they are selling or the features of their product or service, but what they are actually selling and you will see how to stand out from the competition.

For example, some airlines focus on good customer using venn diagram for competitive analysis  service, others on being on-time. Other companies focus on luxury, while others on offers and discounts.

Every company bases its marketing strategy on its USP. In other words, product features, price, placement (location and distribution) cannot be effective without the USP.

How to discover your company’s USP to boost your sales:

Put yourself in the consumer’s shoes.

Many times, entrepreneurs fall so in love with phone database  their product or service that they forget that it should satisfy the consumer’s needs, not their own. Take a step back and consider what your consumers really want. For example, you have a pizzeria. Some customers come because they like the food. But is that what will make them come back to your store again and again? No, you need something else, which could be the quality of the food, the convenience, the reliability, the friendliness of the staff, the cleanliness, the courtesy or the customer service.