Here the elements are divid! into just two categories: the gray squares are relat! while the brown ones are relat!. It follows that these two parts are utterly distinct in spite of having the same, physical structure. Color is what makes them distinct while the shapes still suggest similarity.
In these examples involving organization, it’s clear that color—and, fundamentally beyond qatar phone number library that, contrast—was utiliz! to suggest relationships and therefore structure. As such, these examples are clear lessons for any designer who wants to create a sound B2B site: Physical structure isn’t necessarily requir! to describe either page structure or the relationship between various elements of content.
Structure can be effectively impli! bas!
on either the contrast or the consistency of the dimension and styling of your page content.
Conclusion
In part two of our series on gestalt design, we show! you that something as basic and straightforward as similarity can be extend! into all sorts of relationships, some obvious and some not so obvious.
Similarity can be play! on via shapes nd contextual or categorical relationships. As such, china numbers once you understand the utter fundamentals of similarity in design, you can extend that concept into increasingly sophisticat! web-design applications.
Have you us! similarity on your site already?
Previous: Part 1 – Figure-Gro ationship What kind of
Next: Part 3 – Proximity, UTo end up with a B2B site that pleases the user from a four mistakes that companies commit in communication navigation and user experience standpoint, it’s recommend! ou choose a designer who understands this fundamental concept of similarity. Similarity is invaluable when you’re laying out your B2B site since the buyer has to understand what elements are relat! to move down the sales funnel with greater efficiency and less friction.niform Connect!ness, and Good Continuation
