The growth of search queries in Ukrainian in 2024 shows positive dynamics in all niches.
The growth in the number of search queries in Ukrainian continues. In 2024, their share What language crossed the 30% mark, and in 2025 it should reach 40%. Such data was presented in our new report by the SEO team of Promodo.
This is the second time we are analyzing language dynamics in Google culture marketing: discover how to turn brand culture into content in 8 categories. Last year we did the first cut. To see the broader picture this time we looked at both commercial and informational queries, analyzing a total of 341,000 of them. The main conclusion is What language that Ukrainian is showing growth dynamics in all online niches.
The total number of search queries is growing and a large part of them are in Ukrainian
The number of users choosing the Ukrainian version of the site is increasing.
Average growth across all categories +5% percentage points.
Over 50% of information requests for news resources this year are in Ukrainian. In the “Electronics” niche, requests in Ukrainian have increased by a third over the year and now account for 20% of the total share. For comparison, in 2021 this figure was slightly more than 8%.
Positive dynamics are also observed in the niche “Children’s goods”, where queries in Ukrainian have already crossed the 50% mark. Instead of the Russian-language “toys”, Ukrainians began to Google the word “toys” more often. how to establish a company? Over the year, the growth was 49%.
Retailer teams also talk about the increase in traffic on the Ukrainian-language version of the site:
This year, the MasterZoo website gained +30% of users specifically czechia businesses directory for the Ukrainian version.
ANTs see a 67.5% increase in impressions of Ukrainian-language pages in search results.
In November 2024, the MAUDAU team had a higher number of organic clicks on the Ukrainian version of the site than on the Russian one.
And on the ALLO website in October 2024, the share of organic traffic to the Ukrainian-language version was over 54%.
The full report with figures for each category can be downloaded on the Promodo website.
