A you quickly think of product images and short information. The factor ‘breadth and depth’ indicates which other media are used, such as video or written text. It is also mapped whether a website uses multiple types of content, such as lists, news or blog posts.
Distribution
Content gives webshops a legitimate reason to communicate with customers and thus creates additional touchpoints. Social media, email and mobile devices can be additional channels where a webshop can distribute its content. Provided it has relevant and contextual value of course.
Value
Content for content’s sake
A works just as badly as pushing product information. It’s about creating added value. In the case of a fashion brand, sweden phone number library you can offer added value if you use a video or series of images to show how shorts can be combined with other clothing items. The best thing is a balance between serious and entertaining content, so that you can connect with customers on different levels.
Effectiveness
The success of a webshop cannot be measured solely by checking the number of sales. Shareable content makes it possible to increase the reach of the website and shop, which in the long term will bind more fans or followers to your brand. Ultimately, you want to refer back to your own webshop, so that search engine optimization mails the conversion takes place at the moment the customer is ready for it.
Brand When you talk a
It’s great when content leads to conversion
but if the customer can’t remember where the purchase ultimately took place, the chance that a customer will set rules of conduct and boundaries return is smaller than if you manage to bind a customer to your brand. You therefore want to find a balance between independent, supporting content and the message about your brand. If they remember where they bought something, they can also tell their friends or family.
