At this point, you’re probably wondering why you should choose SME CRM software , and not a generic solution. In reality, this is a decisive factor in choosing a solution that is truly adapted to the needs of your teams. Indeed, just a few years ago, the majority of CRMs were designed and intended for large companies, which needed help managing a complex structure and a large volume of customers.
As an SME, you will mainly need a simple CRM offering you tools like:
- data collection and contact management,
- segmenting your customers,
- the creation of multi-channel time gives us a good look into the history of facebook’s timeline marketing campaigns (particularly on social networks),
- managing your sales pipeline,
- and reporting on the performance of your business activity.
Conversely, a CRM that’s too complex and designed for large companies will be difficult to use and unintuitive. The risk is that you’ll pay more for your solution for nothing, since your teams will only use a tiny fraction of the tools offered, or even completely shun your CRM because it’s too complex to use.
What criteria should be taken into account when selecting the best SME CRM?
When choosing the right CRM for your SME, it much sense for that store to have these promotions is therefore important to consider several factors specific to small and medium-sized businesses.
Customization. This is a double-edged sword. On the one hand, customization allows you to adapt the tool to your needs and the specifics of its market. But it can also complicate the use of your CRM. Therefore, prioritize customization limited to the most important features and simplified by a method like “drag and drop,” for example.
Among the most important criteria to consider are:
- The features offered. Customer resource data relationship management software with a limited number of options will be easier for your teams to navigate, without cluttering them with unnecessary data.
- Ease of use of the software. A complex CRM solution won’t necessarily offer real added value to your business. Reduce your employees’ learning curve by choosing an intuitive and easy-to-use CRM that they’ll want to use every day.
