In this question, get your client to share about their products and services, cambodia telegram data and their business model. If they have multiple product lines or provide multiple services, be sure to understand each product/service, and how they work. If your client runs a startup or a local business, and they want their “story” to be highlighted in the website, also ask about their motivation for starting the company, and get them to walk you through their journey. Here, you can also ask about their vision, mission, and company values. Finally, get your client to send across all the basic information about their company, including their business name, address,.
Who is your target audience?
The goal of any website is to convert its audience, and in order for this to happen, the ultimate website design questionnaire (with pdf template) the website has to be relevant and targeted to said audience. Bearing this in mind, get your client to tell you more about their target audience and ideal customer. Other than basic customer demographics such as age, gender, location, ask about the customer’s job title, the industry they’re in, the size of the company they’re working at, their seniority in the company, and more. It’s also a good idea to ask whether your client’s ideal customer is an expert in the product/solution that your company offers, or whether they’re relatively new to the solution, and need to be educated/nurtured.
What’s your Unique Selling Proposition (USP)?
A USP is defined as a “factor or consideration presented as the phone number list reason that one product or service is different from and better than that of the competition.” In simple terms, it’s a factor that sets your client apart from its competitors. Highlighting your client’s USP on their website will serve to make their website more compelling, and this may boost their conversion rates. Does your client offer better service than their competitors? Do they offer a wider range of products, or do their products come with a moneyback guarantee? Whatever your client’s selling point, make sure you use it to their advantage.
