Marketing Automation
Marketing automation is when you use technology in your digital marketing strategy to trigger automated actions from your You can also create marketing automatio marketing platform. Marketing automation can be limited to a single
platform in your tech stack, or latvia phone number library it can involve multiple tools through integrations. For example, the Shopify App Store has a lot of marketing automation apps that you can add to your digital commerce website.
The Shopify App Store has many marketing
You can also create marketing automation campaigns directly from your Shopify dashboard. One example of marketing automation that most eCommerce brands can take advantage of is post-purchase automation.
Depending on the product and purchase, you can use post-purchase communications as a way to nurture customer relationships comparative analysis of free inventory management software and cross-sell other products through personalized recommendations.
You can then review the results and optimize your campaigns through marketing analytics in your Shopify dashboard.
10. Remarketing
Remarketing, or behavioral retargeting, is marketing to people who have already interacted with your brand in some way. You can set up business sale lead retargeting campaigns based on your audience’s previous behavior.
Maybe you launched a line of artist-designed You can also create marketing automatio mugs for your home goods business? A few months
later, you collaborate with another artist to launch a new mug design. You can remarket to the people who purchased the first artist-designed mug, since they’ve already shown interest in this type of product.
