If your answer was “to make a profit”, it’s time to rethink your concepts.
Technologies change, consumer behavior changes, the market in general changes.
In this new world
one of the most important attributes for survival is the soul.
That’s why the so-called “purpose” is cyprus phone number list fundamental as a starting point for your brand to take shape.
Check out some tips to help you keep your company from dying on the beach:
You are NOT a product, you are an IDEA.
If you think you sell snacks, clothes, tour packages…
I’m sorry but you need to reset that mindset
Don’t sell tour packages, sell unforgettable experiences.
Don’t sell computer maintenance, but rather peace your brand last of mind for your day-to-day life.
Don’t sell chocolate sell a reward for a hard day
When we become part of the consumer’s daily life, we digital marketing: future-proof marketing, sales & service gain another level of importance.
For example, Coca-Cola stopped being just a soft drink a long time ago.
Coca-Cola is a state of mind! Notice that it is always linked to happy moments, sponsoring events, music and even actions like the one in the video below:
Is it or isn’t it more than a soft drink?
Go beyond the basic premise of your product
Your favorite coffee shop serves a delicious Singapore Data cappuccino. But it has Wi-Fi and is a great place for meetings.
That credit card of yours helps you buy what you’ve always wanted. But it also helps you travel (miles) to places you’ve never been.
Your cell phone is used to communicate with friends your brand last and do business. But you have fun playing games and taking photos non-stop.
A good example of this is the way Apple sells the idea of the iPhone.
Listen to your consumer
Just like when you’re with friends, everyone likes to feel important. And it’s no different when it comes to relationships with brands.
When you go into the SAC after talking a lot, and are surprised by the friendly and efficient service. Or when you complain about the cold food, and they exchange it without any ceremony, apologizing for what happened.
Brands make mistakes, that’s a fact. But when they hear you, it’s an inexplicable feeling.
There is an example that happened to a Trammit customer: some customers complained about the straw in the milkshake. Kind of silly, right?
Because when we changed the straw and posted about it, the feeling of “being part of the whole” was evident in the reactions on Facebook.
A really cool and different
example is Skol’s recent action. Here the idea was not to complain about the product itself, but about the world of Long Necks. You turn the cap and it opens. But what happens when it doesn’t open?
For those who are fans, this solution literally means thinking about the consumer’s well-being. And, of course, always in the Skol tone: fun among friends.
Insert your brand into society
Hunger, prejudice, social injustice. The brand lives in a society that goes through the same problems as its customers.
Therefore, it is important that your brand plays a role in all of this. After all, there is always a way to participate in social actions that match your purpose.
One example is Pedigree, which sells dog food.
She works on an essential problem for those who love this universe: dogs without a home.
