Your enterprise Arriving at a store with cold and unprepared service or going to an establishment where your smile and name are remembered at all times: Which do you prefer?
If you chose the “dead” store, we apologize for taking up 9 seconds of your day by reading the question above.
Now, if you chose the friendly store, phew! We have a lot to talk about.
After all what is humanizing?!
Ah!, the word itself already sums up or gives an idea of what it means, right?
Even so, we think it’s worth reinforcing the “concept”.
According to the dictionary:
To attribute human character to; to grant or possess human condition;
In short humanizing means ensuring that your
company is not a your enterprise square chile phone number list of cement where there are products and people in uniform or a telephone that, when dialed, is answered, the order is noted and the delivery person takes it to your home.
In short – part 2 -, humanizing is getting we need email marketing! a plea closer to the customer, showing that they are not in a place spending their money (no matter how much they are), but rather in an environment that looks them in the eye, smiles together and congratulates them on purchasing the product and/or service.
Ok but what should I do to humanize my company?
As usual (and if you don’t know our custom, make sure to read our content, ok?! Hahaha), we have listed the tips for you to apply in your company and make it increasingly closer to the customer:
Always be open
Don’t worry, we’re not telling you to hire more shopping data employees and stay open 24 hours a day, that is, not to be physically open. Yes, we’re telling you to have a website, if you don’t have one yet, and preferably an e-commerce site. After all, that whole thing about making money while you sleep could be part of your life.
Therefore, invest heavily in this customer availability, as it will be responsible for not leaving customers who surf the internet high and dry (light pun intended, ok?).
From employee to collaborator
That “The customer is right” thing makes sense, but there is your enterprise something else that should come first, that is, it gains in relevance: your employees!
We took a quote from billionaire Richard Branson (that blond British guy who dressed up as a flight attendant on his own plane [Virgin Airlines], as a bride for a party…) that will help us get the message across and help you understand what we’re saying:
Clients do not come first. Employees eat first.
If you take care of your employees, then you will take care of the customers.
In the sentence above, he says that it is not the customers who should come first, but rather your employees, because if you “take care” of them, they will “take care” of the customers. It makes a lot of sense, doesn’t it? Yes, it does.
Therefore, be transparent and, above all, human with your employees, after all, this will make them emanate satisfaction to customers, bringing the chance of success closer to your company.
Social network is virtual life
Many, many, many, many companies think that social media is a place to throw confetti. And that’s not quite the case!
Before you get into any trouble, know that there isn’t that much difference from real life. And that means not everyone has to love you and want the best for you.
So know how to deal with compliments and complaints, okay?
And to finish, an extra tip: Whenever your enterprise possible, talk to your followers the same way you would talk to your friends and loved ones. You may not believe it, but this can be what sets your company apart on the internet.
After this lesson on brand humanization, how about scheduling a chat with an advertising agency that is made up of… people?
