A company without a website practically does not exist today .
Furthermore, even if you have it, if it is not of quality, it will still not exist, as it will not be relevant to the user and will not generate business opportunities through this powerful channel.
In addition, from a specific positioning perspective, a solid website is essential for Google’s algorithms to make a good assessment and, consequently, give your brand the desired key to the SERPs .
For example, algorithms take into account south africa phone number data technical aspects such as page loading speed for ranking, in order to offer the best to Google users.
There is no point in a site having interesting and relevant information if it takes so long to display the content that the user will simply run away.
In the case of loading speed, it depends on the quality of the hosting service and technical actions of Web Performance Optimization (WPO) , such as deactivating plugins that have not been used.
On the other hand, it is important that your website has a logical structure, which guarantees an optimal experience on the page , marked by intuitiveness and visual appeal.
You should also make your website micro-moment marketing and purchasing decisions intuitive for Google robots, including a Sitemap , which technically shows how it is structured and makes it easier to identify relevant pages.
You can make these adjustments using the Google Search Console tool, which you can use to review and analyze the appearance of your pages in the search engine.
2. Keep the site free of broken pages and links
Broken pages and links will undoubtedly harm the user experience when browsing your company’s website .
To prevent this from happening, analyze your website through solutions such as SEMrush’s Site Audit or the Google Search Console coverage report.
In the case of this tool, you will simply have to enter your domain and it will show you all the broken links or pages it contains, so that you can solve the problems immediately, through reinstallation and redirection actions.
3. Optimize each web page
Not only do you need to ensure that all pages are functional and available to users.
Also, make sure that each one has SEO optimizations, which allow them to rank favorably on Google.
Among the key On Page SEO optimizations is placing meta descriptions , which are small descriptions of the site’s content, which search engines show in their results lists.
4. Choose SEO-optimized hosting and CMS
Technical SEO actions are essential for positioning and the overall effectiveness of the strategy.
In this sense, it is important that you choose both a hosting and a content manager (CMS) optimized for SEO .
The quality of the hosting service depends in part on the loading speed and other key elements to guarantee a good experience, which we mentioned above.
On the other hand, an SEO-optimized CMS, based on high-performance WordPress themes like Bennington , will give you advantages such as greater flexibility in designs and adaptability to mobile device formats, such as smartphones and tablets.
In addition, Content Marketing and SEO in a betting email list CMS based on Word Press is developed more easily, since the manager will offer powerful functionalities while providing practicality and agility.
5. Create a relevant and optimized blog
Keyword Research , which allows you to build a list of keywords relevant to your target audience, which helps you plan content and think about its focus.
To do this, you must first study user behavior on search engines and the Internet in general, as well as as SEMRush and Ubersuggest .
