Friends, today I found a great article by Alexander Levitas… I can’t help but share it. Lyudmila Lunkova, president of the international club of entrepreneurs “Delovar” writes: I need to select equipment for a conference in a small hall, 150 meters, so that there are about 10 microphones, a mixing console and speakers. In general, the usual equipment for holding conferences. I am looking for inexpensive options, but I understand that prices here fluctuate from “maybe it’s better…
Lesson #11 “How to Increase Sales or the Secret of the “Right” Market”
“Don’t shoot sparrows with a cannon.” Remember this whatsapp number list wonderful Russian proverb? For some reason, in business we always forget about it. We spend a lot of money on advertising, inflate our staff, somehow optimize sales… but the profit comes in with difficulty. “How so? What’s going on?” many people wonder. At the same time, even the best consultants sometimes cannot help. And all because the key problem is not…
Review of the book: “Contagious”
I recently finished reading the book “Contagious” by Mann-Ivanov-Ferber. I’ll be honest, it took me a long time to read it. It seemed like I could “swallow” the book, but for some reason I kept putting it aside. I read a couple of chapters and then put it aside again. The problem was that I really wanted to try the advice from the book. The STEPPS technology use of palindromes “hit the nail” especially well. The essence of the technology is to make people look different from…
Typical mistakes when holding sales. Mistake two
In my last post I touched on the topic of mistakes in sales. The main problem of those companies and people who hold sales is a certain formalism. They think that by lowering prices and giving a “free cap”, they have already done everything that aero leads needs to be done. Not so Any sale is a story. I have long been learning from Jeff Walker.
