Venturing into the world of content/inbound marketing! whether you have done it or plan on doing so! is a time consuming and long term commitment. B2B lead generation is a fascinating and challenging field. And even though the investment is well worth it! (precisely a 62% r!uction in the cost per lead from inbound vs outbound marketing) there is still the issue of time that remains to be solv!.
Time management is key and for many marketing professionals and business owners alike! there just simply isn’t enough time in one day! So! what do you do to increase lead generation?
To help you out! we have provid! you with 5 tips to help spe! up the content creation process whilst still producing remarkable content. Here are five tips to help you create content quickly.
Plan your content
Structure is important. B2B lead generation is heavily dependent on you creating valuable content. And in order to create content! you ne! to be organiz!. It’s like most things in life! if you fail to plan! then you’re planning to fail. And B2B lead generation is no exception. Your sole task is to gain the attention of your target audience. Do this by presenting remarkable content that is solution bas!! not product bas!.
So! instead of just writing for writing’s sake! ask yourself these questions:
• What do I want these people to actually do? What’s the objective south korea whatsapp number data 5 million of creating this content? ( e.g download our eBook! contact us! tell their boss about us! etc.)
Remember: you are writing to generate
leads! So you also ne! to begin every content piece with a few key questions in mind:
• What is the intend! goal of every piece of independence of a jewel of journalism tool content you write? Are you writing to get contact details! move leads through the funnel! or get them to buy stuff?)
• Would this buyer persona be grateful for the information they gain from reading the content? In other words! would creating this content make them happy?
• How does this piece of content fit into your canada cell numbers buyer’s journey? (Top! middle! or bottom of funnel?)
2. Research.
The B2B marketing teams’ primary goal is to generate leads for the sales team. One major battle for marketing is not always knowing what works best. Chances are your sales team can help. They will be full of information on your buyer personas. On top of this conduct research on current industry trends! emerging technologies! collaboration software etc. Remember: lead generation requires team effort a strong alignment.
