Website benchmarking allows you to see what others are doing, acknowledge their strategy and perhaps validate, or use the learnings to figure out, your own. The question is if benchmarking an investment in the future, or time lost forever?
The answer depends largely on 2 things: a) your objectives doing a website benchmarking, and b) the quality of the sites you are benchmarking.
“In order to get where we want to go in the long haul, it’s important to take a look at where we stand today.”
– Matt Winn, “the importance of benchmarking” Volusion
The trick is that most people understand
benchmarking as “let’s see what our direct competitors are doing, and see where we are weak.” That’s part of it. However, that’s a pretty narrow definition.
A website benchmark can be made not only with your direct competitors but also other websites that have similar kind of features and are targeting products or services to markets similar to yours.
So, if you are for example in the Software sri lanka whatsapp number data 5 million business as a Service (SaaS), you may benchmark your website not only against direct competitors but also against other SaaS companies out there with customers similar to yours; or if you are in the Management Consulting business you might want to benchmark your site against other Professional Services sites in different spaces to see how they structure their services.
Have a Goal in Mind – Types of Website Benchmarking
When you do a website benchmark, you need to have a goal in mind. Your goal will determine the tools and skills you need to perform an effective benchmark with. around fifty comforting video Some possible goals can be put in 2 large categories:
a. Marketing
Find out about your direct competitors’ ranking performance: Here you may want to find out things like site authority, traffic, ability to capture and convert leads, and text services overall rankings in MOZ, Alexa or Marketing Grader. Understanding your competitors’ performance will greatly help when optimizing your website!
Find out how geared up your competitors are: Find out how well equipped and sophisticated their marketing engine is; are they using marketing automation? estimate ppc budgets and how good their ppc strategy is – i.e. do they have good landing pages supporting campaigns; identify how good their SEO is and find out specific keywords they are ranking for.
