Content Strategy benchmark: You can find out about this one from both competitors and non-competitors. Identify their blogging strategy, frequency and quality. Do they use press releases and how do they use them?
b. Design & Usability
This is one of the most important type of goals, because it has to do with identifying pretty subtle features.
The bad news is that there are no tools to do this effectively; the inspection needs to be done manually by an expert because you’d be evaluating things like whether or not their messaging is clear, whether or not their website is designed around specific conversion goals, how good their copy and conversion paths are (calls to action, landing pages and thank you pages), quality of design, and readability. And so on.
You’re essentially trying to figure out which areas of benchmarked websites are really good and seem to be facilitating ease of use and higher conversion rates. This exercise will also enable you to spot specific User Experience (UX) features – in other words, you’re making sure that your potential customer views your website as practical, clear and efficient.
Good reasons from a marketing perspective:
understand how your competitors are doing overall; identify Inbound Marketing aspects where your competitors are strong – for example, they might be using a marketing automation software; evaluate the number of visits they have; study their marketing grade; identify which keywords do they rank for and if they do rank better, understand why that is so; identify content strategies they are following; identify inbound marketing weaknesses; and so on.
Good reasons from a usability perspective: sweden whatsapp number data 5 million understand if there are particular features that are likely to be highly valued by their users; understand how their site facilitates the buying process; evaluate the quality of their copy.
Bad reasons: observe how cool and flashy their website is; observe their use of graphics; make a list of things to copy.
In the end you need to be more focused on delighting your buyers than on catching up with your competitors.
How Does Website Benchmarking Work?
If done correctly, website benchmarking is the offers a tour of its dinosaur bone collections most efficient way of ensuring constant progress and success. Here are 6 simple steps to your benchmarking process:
Identify your goal(s): The first step of a text services benchmarking exercise is to identify your goal. Ask yourself the following question: Why are you benchmarking anyway?
Identify your website’s components: Identify all of your website’s components: landing page, forms, blog, keywords, contacts & lists, email subscription box, social inbox etc.
