with this Era Digital One of the highlights of Expo Digitalks 2018 was the presence of Martha Gabriel and Walter Longo discussing the impact of Digital Marketing and what we can expect in the near future.
We raised some very interesting topics that emerged from this constructive and provocative chat, which are worth reflecting on:
The revolution is over and you didn’t even notice
“ Whenever a new era arrives, two feelings benin phone number list simultaneously with this Era Digital dominate the world: fear and excitement.”
Walter Longo was implicit when he said that the revolution phase has already passed. And it makes a lot of sense, after all, this new world is already part of our daily lives.
Want to take a test?
Go a day without a cell phone or internet. Just thinking about it makes you short of breath, doesn’t it?
A sign that change has already invaded our daily lives.
As for fear and excitement, Walter used the want a different 2019 example of electricity, where Thomas Edison electrocuted elephants in public squares, which brought anxiety and fear throughout society. And, without us even realizing it, light became as important as the air we breathe.
We need to make peace with technology
One of the milestones in the impact of technological advancement on humanity is the Industrial Revolution. Machines arrived to boost productivity and this completely changed the structure of society. And, of course, the replacement of humans by machines created an incurable scar.
If we analyze the scripts of science fiction
films that involve this subject, we will see a world shopping data threatened by machines, always with an atmosphere of tension and catastrophe. The fear is real, but are we being fair?
Martha Gabriel raised the issue of the immediate and future with this Era Digital impact of Artificial Intelligence on our lives with Walter Longo.
The advertiser was categorical: humans are either moral or immoral; technology is amoral. In other words, behind any action of Artificial Intelligence there is a human being giving the order and pressing the button.
The apocalyptics saved the world.
Still in this scenario of artificial intelligence threatening the future, Walter Longo went further. In an analysis of human behavior and major changes, the advertiser delved into the universe of near-tragedies in history: the millennium bug, the end of fuel, the end of water, among many others.
In all scenarios, the media came out strongly to report a possible disaster, but believe me: none of them happened. For him, the apocalyptic ones had and still have an essential role in this scenario. This is because they are the ones who warn us, with a certain pessimism, making society react and avoid them all.
Does this so-called “Digital Age” need rules?
The internet has given everyone a sense of total freedom. An endless universe of research, content creation, sharing tastes, connecting with people and much more.
However, we have to understand that this anarchy has its days numbered. Martha Gabriel remembered when the automobile went from being a novelty to something common. Over time, it was necessary to invent traffic lights, driver’s licenses, fines…
The relationship with the current
moment is simple: the digital era has already begun, but we are learning to tame it and direct it towards a healthier and more productive path.
