Email Marketing Example

for Mortgage Brokers
Source: Broker Engine

Once you have their information, check if they match your ICP. And if so, nurture them further with content and updates.

However, remember to segment your audience so you can send them relevant emails. For example, if you just closed a lead, you don’t want that customer to receive an email with an offer that promises them a better deal. That will damage their trust in you.

Email marketing ideas you can try:

Share the latest updates and statistics on interest rates.
Share loan options for your target whatsapp lead audience, giving them information about each option.
If you have a financial calculator that helps customers evaluate their mortgage or financial health, send it to them.

Optimize Website for SEO

A website is often the first platform b2c phone list visible to your potential customers when they search for you on the Internet. Therefore, it is essential to optimize your website to improve your local SEO the first email was sent ranking and appear in the top results of SERPs.

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