One of the most important things to consider in your digital marketing strategy is your SEO, but why?
SEO or Search Engine Optimization is the strategy with which search engines can crawl and index
content, and which helps to find a website and its pages on the Internet.
So the bottom line is, without SEO, you won’t be successful in today’s digital landscape.
And while it’s important, it can also be confusing for marketers, and one of the big reasons behind
that confusion comes from the fact that SEO doesn’t happen overnight.
So that you don’t get desperate, in this content we will explain:
- Why does SEO take so long?
- How to know if SEO is working?
- When do you see SEO results?
- 7 techniques to achieve success in your SEO strategy
- Conclusion, How long does SEO take to work?
Are you ready? Let’s get started!
Why does SEO take so long?
Before we look at exactly how long it special database takes for SEO to have an impact on your
business, let’s first take a look at why SEO takes time to show results.
Google constantly updates and improves the algorithm that crawls and indexes pages, and also
regularly improves the functionality of the search engine.
When SEO first started coming into the picture in digital marketing strategies , there were many
shortcuts or tricks like keyword stuffing to game the algorithm to get better results.
Today, Google has worked to optimize the algorithm so that it cannot be cheated , in order to
help users get the results they want instead of simply finding websites that know how to cheat.
As ranking at the top of Google became more challenging, it also started taking much longer to see
SEO results.
What does SEO include?
SEO is a mix of best practices and there create thematic content sections are many different factors
that work together to impact your results. These factors can include:
Page reliability
Page trustworthiness refers to a page’s authority, relevance, and trust. A website needs all three to
achieve the best SEO results.
Content quality
The algorithm is able to differentiate south africa numbers between good quality content and poor
quality content.
Poor grammar, incorrect punctuation, and content that lacks useful information can negatively
impact your SEO score.
Page speed
Your website pages must load at an average speed of 1.28 seconds , or the algorithm will lower your
SEO points.
Safe browsing for users
Not only does your website need quality content and fast loading time, but it also needs to be safe to
visit. So any history of viruses or hacks will hurt your SEO.
Interactive elements
People like to interact with elements on web pages. Adding quizzes, calculators, or clickable content to your visual icons can improve your SEO.
Good pictures
Poor quality images or those that do not have the correct alt text can affect your rankings. On the other hand, optimized images can attract quality organic traffic.
How to know if SEO is working?
While there is no magic website that can analyze every part of your SEO strategy and give you a one-size-fits-all answer, there are plenty of ways to check.
However, below we will give you some of the tools that will help you understand where you are positioned and where you can find areas for improvement:
- keywords ;
- On-page SEO ;
- SEO plugins ;
- Linkbuilding ;
- Technical SEO ;
- SEO software platforms.
Metrics to watch
While these tools can help you understand SEO performance , you’ll need to understand what the metrics they refer to mean.
And here are some of the key SEO metrics you’ll need to master to be a digital marketer:
Impressions
The number of times a user has “seen” your links, content or ads.
Clicks
The number of times a user has clicked on your links, content or ads.
Organic traffic
Traffic that reaches your website through a search engine after entering a query in the top results.The number of links from other sources that link to your web pages .
Referrals from other websites
Traffic that comes to your website from links on other websites or sources.
Domain Authority
The relevance of your website to specific subject areas or industries.
Page Authority
The relevance a website page has to specific subject areas or industries.
Brand mentions
References from other websites or sources that directly mention your company, brand, products or services.
Conversions
The number of actions visitors take on your website in which they provide information about
themselves, such as clicking a link, filling out a form, or adding your email to an email list.
