The three types of articles we are going to look at below are perfect for the consideration and decision stages. And that is precisely why they have enormous potential to improve the conversion of a B2B blog.
Comparative articles
Let’s start with some context: imagine your product is a visual marketing tool , designed for marketing teams without designers.
In the discovery stage, your prospects will have asked generic design-related queries like ‘best font combinations’ or ‘what are HEX codes’.
Your blog was there to help them, great. But they have gone one telegram data step further, and now they know that there are different design products that could help them.
Fasten your seatbelts, because we’ve entered the consideration stage and your prospects will be evaluating the different alternatives available to them. In other words, they will be researching your product and that of your competitors.
How to attack the consideration and decision stages of the buyer’s journey on your blog
Following our example from before, at this point your buyer personas will have questions like ‘Software X or Software Y, which is better’ or ‘What is the best online design program’ .
And when they come to Google with those queries, you want to be there.
This isn’t about praising yourself or putting others down. Because it’s “marketing in the age of digital transformation: how marketing enables innovation” not about them or you. It’s about your prospects and their problems, so the goal of content writing here is simple: guide them to the best solution.
Don’t be afraid to compare yourself to your competitors
If you focus on your audience and talk honestly about your competition, comparison b2c phone list articles can be a great help. Check out this post from Hotjar.
In fact, Hotjar and with a third tool in contention: FullStory. And it is that these types of articles play a strategic role in conversion.
When products are considered as alternative purchasing options, an item that highlights the value proposition and features of one over the other can become the definitive argument to close the sale.
