Topic Clusters is a strategy to classify the pages of a website or blog through a network of internal links .
Here’s how it works: Create a post based on a keyword that’s essential to your business. This will be the cornerstone content of your topic cluster strategy.
In the case of Rock Content, for example, we can say that a post about Content Marketing is a pillar content.
Then, other posts with more specific keywords link to that main piece of content. Preferably, that link should be the first one in the text. In the case of Rock Content, the posts about SEO, email marketing , and social media do that, with links to the post about Content Marketing.
Thus, these satellite contents strengthen the authority of the pillar content, which is at the top of the site hierarchy. Google understands this and values the main contents in the ranking.
What Link Building techniques can I use?
There is a wide range of possibilities telegram number list when it comes to Link Building techniques. However, within Digital Marketing, only those that are ethical, transparent and, at the same time, effective should be applied.
Some of them are:
Guest Post
This is perhaps the most popular Link analyze your competition in the serp Building technique, and rightly so, as it is a guarantee of positive results.
This involves writing as a guest author on sites that have a domain authority better than or similar to yours and, preferably, that are related to your same topic. This way, you will be able to place some links to your domain naturally.
Get in touch with the sites you most identify with and that have the requirements you are looking for and offer to write a guest post .
A variation of this practice is post swapping. You write for one website and they write for your domain.
This strategy also brings positive results, but not as many as when the links are not reciprocal. Something important for good results is not to abuse this practice.
If you want to know how to do quality Guest Posting, download our FREE guide on the topic here!
Improve existing content
If you see that a piece of content on your south africa numbers topic is constantly getting backlinks, then write a better one to replace it.
For example, if there is an article “Top 20 Ways to Relax,” what you can do is write another one like “Top 35 Ways to Relax Anytime.”
Of course, new content needs to have more than just a strategic title and effective keyword distribution. It is important that it actually contains additional relevant information.
In this comprehensive guide, we show you how to update your website content to make it more attractive. It’s free, too!
Finding broken links
If you find broken links in content related to your topic, you can search your blog for texts you have written that can replace them.
Contact the website that has the broken links and offer to replace them.
If you can’t find content on your blog that can replace the broken links, then it might be worth creating one and offering it.
Create press releases
A good press release can be easily disseminated in the media , as long as the content is relevant.
Create a press release about a new product , the opening of a new store or some other news in your sector. Send it to the media to be shared on their networks or website and this way you can obtain a relevant link.
