Your audience and create an article that talks about how to solve that problem using your product or service. And voila.
That’s exactly what ActiveCampaign does in the example below.
Examples:
- Stepping up your Instagram stories with Canva – Canva
- 11 Remote Work Templates to Get Your Team Set Up for Success – Monday
- 6 Ways to Grow Your Business in ActiveCampaign (in 10 Minutes or Less) – ActiveCampaign
Case studies with a creative touch
Having a section or page specifically dedicated to case studies is a common and completely valid option! but this type of content hides enormous conversion potential for your B2B blog.
Your buyers are primarily motivated by a desire to solve a particular email data problem! but also by aspirations to become better professionals.
And by presenting real-world examples of how other successful this article professionals Top 10 ecommerce trends for 2024 have solved the same problem! case studies connect those two motivations to your product or service.
That is to say! the solution you offer in a case study is as important as the inspiration and emotional connection with your audience.
A blog is the perfect space to experiment
with content formats that enhance that more human and inspiring side. And if not! take a look at this Slack case study.
With a strong storytelling component! this is a perfect example of how a case study can be much more than sales material and be in line with the blog’s editorial line.
does well. But let’s start with the main thing: it addresses an emerging problem b2c phone list for its audience (onboarding new members remotely) and presents it from a current angle (published during the COVID-19 crisis).
This makes content absolutely relevant
to your audience at different stages of the buyer’s journey.
Notice how the tone—close! human! vulnerable—absolutely avoids commercialism and facilitates emotional connection.
It’s all part of a story in which the characters are much more than employees of a company with a goal. They are people united by a common challenge! and with a subtle ally: technology! or what is the same in this case! Slack.
