Allows the user to personalize the profile by inserting a photo and information about the company! such as name! address! telephone number and even the website link;
provides the audio sending function! but its differential is the possibility of accelerating playback;
it is possible to create groups with up to 200 thousand users;
allows group admins to pin important messages;
allows the message to be edited even after it has been sent;
performs automatic updates of application files.
Although Telegram offers features that can increase your sales and strengthen your company’s relationship with customers ! you still need to know how to use the tool and! above all! have a good marketing plan to achieve the expected results. With that in mind! here’s how to be successful selling on Telegram.
Create a channel Very similar to messaging
Channels are a Telegram tool that allows companies to communicate directly with their audience. In this case! only administrators can send content. In addition! the channel can be either public! which allows access to any user! or private! in which access is granted through an invitation link.
By creating a channel! you can maintain direct and frequent job seekers data communication with several people at the same time. This makes it easier to promote products and encourage engagement with your target audience.
Define the correct audience
As we have seen! the channel allows you to communicate with your audience in a simple and direct way. But for this communication to be reciprocal and generate the expected results! it is very important that the members are consumers who are interested in what your company offers.
For this reason! it is crucial that you define your target audience. To do this! you need to:
research the market and the current scenario to why companies with two founders survive more often understand consumer behavior and competitors’ performance;
know your business and your product well;
divide the market into segments considering demographic! geographic! behavioral and psychographic variables;
identify which of the segments found has the greatest potential for your brand;
select one (or more) target segment;
define the positioning and strategies How mobile lead to boost sales for each target segment.
