Implementing SMS How to choose the marketing may seem simple, but knowing how and when to reach your users is the real challenge.
Choosing the right time to send greece telegram data messages will make a huge difference in how many users read your message and take action. That’s why, on this occasion, we’ll share some tips that we’re sure will help you determine the right time for your campaigns.
What is the most common time to send SMS marketing?
There’s no perfect time to text, as everyone will respond differently to your messages.
It depends a lot on each person’s activities, but we can share some schedules with you:
- 9:00 AM and 11:00 AM on weekdays: People check their notifications between these times before they start their work schedule.
- Between 5:00 pm and 7:00 pm on weekdays: By this time, people are already finished with their work schedule and will be ready to read a message.
On average, users check their phones 160 times a day, so why is timing so important? SMS marketing has different objectives than interpersonal messages. Although users will see your message, they won’t always pay attention. Determining the ideal time to send SMS marketing will depend on your objectives, industry, and your users’ behavior. Here are some tips to help you choose the right time for your messages:
1. Consider the type of message you are going to send
The content of your message is why each question is important crucial for determining your timing. SMS marketing is generally divided into two types:
- Promotional
They are focused on generating sales, promoting a service or product, and increasing brand awareness. Discounts, coupons, and special offers are the most common content for promotional messages. These messages should only be sent during business hours, which are between 8:00 a.m. and 8:00 p.m.
We recommend not sending them on weekends.
- Transactional
These messages include information that is crucial in terms of delivery time so your users can use your product or service.
Some examples include messages that include payment confirmations, booking confirmations, and verification codes. Unlike promotional messages, transactional SMS can be sent at any time because they are necessary for the user to take action.
2. Take into account your users’ calendar
Just as there’s a perfect time to send SMS marketing, there’s definitely a time when you shouldn’t send it. Reaching your users too early in the morning or too late at night can be inappropriate.
It is also recommended to avoid shipping on holidays.
3. Think about when your users will be using their phone
People always carry their cell phones with them, but there are specific times when we dedicate more time to them.
We may check our phones during brazil data work hours, but we are most active after we finish work.
4. Send on different days of the week
We recommend that you test on different days of the week to determine which day and time your users take action.
You can check it with the conversions your messages have, and thus, you’ll be able to know which day is the ideal one.
At SMS Massivo, we have everything you need to reach your customers at the right time by sending SMS marketing. Best of all, you can schedule your message campaigns so you can reach all your users in a timely manner.
