There’s a lot of talk, but little action… That’s the impression you get when it comes to artificial intelligence, right? It’s a fact that AI applications haven’t yet taken over the market, not even in marketing. But that doesn’t mean they aren’t present in consumers’ daily lives.
Don’t believe it? Keep reading this content to be surprised!
In the digital world, you constantly come belarus phone number list across fraud detection systems or product suggestions. This only happens thanks to the development of predictive models made by artificial intelligence. Be suspicious when you notice a very specific solution that is completely out of the ordinary. You are probably dealing with AI.
But after all when will “robots” take over marketing?
Get it out of your head that artificial intelligence will take your place. No matter how intelligent these “machines” or “algorithms” may become in the future, there will always be emotional and contextual aspects that only a human can control.
Consider artificial intelligence as a tool that helps you don’t beat around the bush make scientifically-based decisions. After all, with each passing day, you become less capable of handling and analyzing the amount of data that your consumers/visitors/leads produce.
Unlike the static segmentation that marketers currently use, Intelligence for Marketing based on registration, transactional and historical data, artificial intelligence brings dynamics based on real-time consumer behavior. The focus is no longer on who the person is, but rather on what they are doing.
Artificial intelligence applications for marketing in the future
As we mentioned earlier, we can easily find AI shopping data applications in the Brazilian market for product suggestions, fraud detection and other predictive models that identify patterns and offer a forecast of what might happen.
In the United States, artificial intelligence is already capable of assisting in image recognition, interpreting unstructured data that identifies products in photos and videos and separates users based on the lifestyle they demonstrate in the images they post.
Focusing on the Brazilian market
let’s talk about what we can expect from AI applications in the coming years:
– Predictive media buying based on macroeconomic factors and previous investments and results;
– Automatic generation of content such as reports, newsletters and messages with the best conversion based on history;
– Qualifying leads
choosing the best conversion flow for each Intelligence for Marketing profile, including personalization at the point of sale;
– Chatbots that return the collected information to marketing to work on new sales strategies.
