Here are some essential features to optimize your website:
Home page with a clear statement of the value proposition.
Clearly visible and easily clickable CTAs on lead capture forms.
Bio pages to improve your professional credibility.
Products or services page to showcase your offer
Mortgage calculator – this is optional but good to have to get users involved.
Customer reviews or testimonials specific database by industry as social proof.
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for lead capture
Source: Google
Remember to set up an SEO strategy for all devices, including mobile, because it is a very popular medium among email marketing example online audiences. By June 2023, mobile users will account for just under 55% of all web traffic.
Ideas to improve ranking through SEO:
Maintain an active presence on multiple online platforms, including social media and print.
Include your business name in your website domain address.
Keep logos and trademarks b2c phone list consistent across all channels.
Use relevant, traffic-driving keywords on your website and in published content.
Publish valuable content (such as blogs) regularly.
Build high-quality backlinks for your content.
Add your website link to your Google My Business page to help it appear in search listings.