Two dominant tools can be assigned to email marketing: firstly. A the mailing campaign. A and secondly. A the sending of newsletters.
Email campaigns are the more flexible of the two. Emails are sent as soon as there’s news; for example. A a special promotion is coming up or a new product has been developed. Successful email marketing These emails are sent irregularly and. A in this respect. A are clearly different from newsletters . A whose guiding principle is regularity. Weekly or monthly. A you provide your customer base with an overview of useful insights. A current company developments. A or upcoming events.
To encourage the recipient of the email not only to read it. A but also to order your new product. A to attend one of your events or simply to find out more about your company on their own. A you should include calls to action in your email.
Similar to a website. A this call to action guides the reader and facilitates the next. A interactive steps in their communication with you. Ideally. A your reader will be directed to a landing page for your company. A and you’ll be a step closer to your goal of converting them into a customer or promoter.
The righteous basis: Compliant with the GDPR
One thing is important to remember in every marketing approach: A key principle morocco phone number library of email marketing is the recipient’s prior consent to receive the email. Obtain this consent in any case. A otherwise you’ll quickly find yourself entering illegal territory. Successful email marketing In Germany. A the so-called double opt-in process is required for this. Dubious procedures used by others should not serve as a model here. The right software tools ensure legality.
Important information on the General Data Protection Regulation can also be found here .
Your advantages of email marketing at a glance
It’s obvious: an email is fast. A easy and cheap.
It is also an established communication medium in everyday working life.
With relatively little effort. A you can reach a large number of people who are where to study digital marketing: best universities and schools generally interested in what you send them – after all. A you have consented to the sending of your email.
Emails usually remain in the inbox until manually deleted. Their lifespan is therefore considerably longer than that of a Facebook post. A for example. A which disappears from the timeline after just half an hour.
Furthermore. A only you have control over the emails you send. Things are very different with Facebook posts or Google search results.
Emails are still more user-friendly than messengers. WhatsApp and other messaging apps require a higher level of familiarity for new contacts. And emails let users decide for themselves when and on which device they consume your message.
In case you previously thought users were skeptical of emails. A
77 percent of consumers surveyed said email marketing is their preferred form canada data of marketing. One reason for this is certainly the personal touch you can achieve in an email—another advantage of email marketing.
Last but not least. A the 4300% ROI of an email demonstrates that emails are anything but – as mentioned at the beginning – old school . You can measure this directly with online tools.
