Pay Per Click
Pay-per-click (PPC) is an advertising model where you pay for every click on your ad. This is also known as the cost-per-click (CPC) model and is mainly used on Google, Facebook, and Instagram.
Similar to SEM, you set a budget and create ad visuals. However, while SEM shows ads to people searching for specific indonesia phone number library keywords, PPC ads are shown to consumers who fit your target audience.
There are a variety of ad types to choose from, and there are features that can direct shoppers to a promoted product page, or allow them This form of digital marketing to purchase directly through the social media platform.
7. Content Marketing
Content marketing is when a business creates or curates content, usually through a blog. In fact, more than half of marketers use blogs in their digital marketing strategies. Content is extremely effective for
building relationships features that drive efficiency with new and existing customers, increasing awareness of your brand and products, boosting SEO, and establishing authority in your chosen niche .
Skincare brand Beauty Pie has a blog that shares insights and answers questions to help shoppers make purchasing decisions.
8. Affiliate Marketing
Affiliate marketing allows consumers and influencers to earn commissions by marketing and selling a company’s products. This type of marketing is most commonly combined with influencer marketing ,
where the influencer earns a business sale lead commission every time someone buys a product through the influencer’s
unique link.
This form of digital marketing is a great way to reach new audiences and encourage your best customers to promote your physical and digital products . Use our creator archetype guide to identify the best influencers for your brand.
In this example, when a shopper clicks through from the summary post to the Amazon product page and completes their purchase, the affiliate will receive a portion of the commission.
