A normal SEO copywriting would have been to put “Definition of CRM” directly as a subtitle. That is! start with the keyword straight away.
But among many other things! because it manages to integrate all the relevant keywords directly and with astonishing naturalness.
In this case all they have done is pose
An impersonal keyword “definition of CRM” in a more personal and narrative format! like another phrase: This is a simple definition of CRM.
Simple! but great.
After covering the basics of what it is and the definition! the article continues accurate mobile phone number list by answering all the questions a potential client in the discovery phase may have: who is a CRM for! why is it important to have a CRM! what does a CRM system do! etc.
And the way it is written is good. But this is a winning example of SEO copywriting for more reasons! and these two stand out in particular.
SEO writing links perfectly with the sales funnel
And to prove it! we are now in one of the sections of the final content! more oriented towards conversion! in which the advantages of a CRM are explained.
Now we move on to point 2: make improvements to your bottom line . This section create thematic content sections provides data on how using Salesforce CRM improves conversion and sales ratios! and it is presented in a very clear and visual way.
This alone improves the reading experience! guides attention and facilitates information retention.
But here comes the best part
each of the little squares is a link that directs to a specific b2c phone list landing page. For example! by clicking on +15% on sales closing! we arrive at a landing page designed specifically for sales teams.
And if we click on +31% on qualified leads! we arrive at a page focused on marketing teams where they tell marketers how their product will help them do their job better.