What do you think of when you hear the word email marketing? Old school. We need Spam! Or ineffective ? If those are your first associations, then we want to dispel some misconceptions in this article. Email marketing is neither outdated nor ineffective. Above all, it doesn’t automatically lead to suspicions of spam . Rather, it offers a straightforward way to acquire new customers or strengthen existing customer relationships through digital messages. The success of a winning email marketing strategy is often underestimated. Read what email marketing is, what its advantages are, how it supports the inbound method, and much more.
Why email marketing is anything but out
There are currently more than 4.5 trillion email accounts mexico phone number library worldwide. 95% of all internet users send emails, and 91% check their inbox at least once a day.
Remarkable numbers, don’t you think?
Email maintains its place as a medium in our everyday lives. We need eIt offers companies by intelligently personalizing advertising a point of contact, close to prospects and ideal customers. Practically ideal for marketing.
According to the Direct Association, 76% of marketers are usingsignificantly more today than they did a few years ago. But what exactly is ?
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Email Marketing Definition: What is it?
Email marketing involves sending digital messages to potential and existing customers. However, it is classified as online marketing in the first instance and as direct marketing in the second instance.
Strategically, two forms of communication via email can be distinguished:
- One-to-one communication describes the dialogue between individuals. For example, a company can also specifically address a new contact.
- One-to-many communication, on the other hand, takes place canada data between a company and (clustered) groups of people. It’s important that the frequency doesn’t get out of hand, because excessive frequency quickly leads to spam emails. And that’s not well-received by most people.
