How can we ensure a good experience ? And how do we know if a user is really happy with the service and the overall interaction?
These are some very good questions that every team and company should ask themselves, and today we want to help you answer them.
For this reason, in the following lines we will delve into the importance of customer satisfaction, the key aspects to achieve it and the metrics that allow this aspect to be evaluated.
Don’t go away!
Why is generating satisfied customers so advantageous today?
To achieve profitability and positioning sri lanka phone number data it is important not only to focus on branding and engagement actions directly aimed at attracting new users.
The viability and profitability of a brand and business also depends on building a solid relationship with the customers already won.
In addition to contributing to the profitability and life of the business itself, generating satisfied customers provides multiple specific benefits for marketing, brand exposure, sales management and even decision making. Some of these are:
Possibility of receiving recommendations
Although promotional actions have evolved rapidly in recent decades, word-of-mouth marketing still has great power.
If you maintain high satisfaction rates, you w brand trust: the importance of brand trust in marketing ill have the possibility of converting your clients into brand ambassadors , who will recommend your products or services, promoting them organically and effectively.
In addition to strengthening brand awareness , word-of-mouth marketing tends to be a productive way to acquire new buyers.
People feel confident and motivated when another user makes direct recommendations for a certain product or service and, in general, speaks positively about their interaction with a brand.
It is important to mention that today word-of-mouth marketing is developed mainly on the Internet, social networks and digital media.
Lower customer acquisition cost
As you already know, a satisfied customer can be an ambassador who spreads your brand and brings new consumers to it .
This form of organic attraction will reduce the average cost of customer acquisition, making your business much more profitable and sustainable .
In general, a company that satisfies its customers manages to build a good image in the market , which motivates users to approach it and learn about its products and services.
Higher LVT (Lifetime Value)
Speaking of profitability, we cannot forget betting email list that a satisfied customer can have a high LifeTime Value (LTV), since he or she is likely to make new purchases frequently, bringing profits to the business.
Greater opportunities for upsells and cross-sells
The above leads us to conclude that customer satisfaction facilitates upselling and cross-selling , that is, sales of higher value products, which increase the average
