In the age of digital transformation, neglecting your online presence not only makes you invisible to potential customers, it also costs you opportunities to build authority, engage with your audience, and create valuable, long-lasting relationships!
Therefore, being on the Internet and having a presence in
digital media is essential to gain credibility and stand out from the competition. You already know that, both in Digital Marketing and in life, the first impression is what counts.
The question is, how do you create a digital saudi arabia phone number data presence that not only reflects the essence of your brand, but also becomes a lead-generating machine? To do so, in this article we will explain 8 aspects that will help you consolidate your place on the Internet.
Keep reading!
What is digital presence?
Specifically, the definition of digital presence refers to the space your brand has on the Internet. This space includes all the channels your company is on and all the content it has created and shared.
To give you an idea, your company’s digital presence can consist of:
- website ;
- product or service pages;
- ecommerce ;
- corporate blog;
- social media accounts;
- publications, content and downloadable materials;
- organic SERP results that are displayed after a search;
- Search engine and social media ads;
- inter alia.
As you can see, you have a wide range of possibilities available to start building and enhancing your digital presence.
Why is it important to take care of your brand’s digital presence?
Considering that almost 90% of Internet users are looking for information about the product or service they want to purchase according to the Global Digital Report 2019 , you can see that it is crucial to work on your digital visibility , don’t you think?
Without going too far, join us in doing the right visual marketing formats to optimize your company’s customer journey the following exercise: imagine for a moment that you are a user interested in booking a tourist package for your next vacation. What would you do?
You’d probably pull your phone out of your pocket, do a Google search , and without delay, start reviewing your options: a ton of agencies popping up to compete for your attention.
Of course, the first results are more likely to close a sale, since users do not have the time (or interest) to go beyond the first page of results and, on the other hand, Google rewards those who best respond to the search intent with these positions.
Eureka! We have found that a strong digital presence is based on 3 pillars:
- robust search engine positioning;
- a quality message or content betting email list consistent with your Branding and your corporate identity that responds to the needs and expectations of users;
- a solid digital reputation, supported by the joint work of all your digital platforms.
8 essential factors for having a strong digital presence
And in practical terms, how can you strengthen your digital presence? Below we explain 8 essential
Pay close attention.
