If you could only pick one metric to decide if your B2B blog is working well! it probably wouldn’t be traffic-related! but rather conversion-related.
Because a corporate blog can pursue several objectives
generate organic traffic! improve brand recognition! create engagement with your audience… but the objective at the end of the sales funnel is always commercial .
It’s simple: you want to convert readers into customers or leads .
This goal may seem non-obvious! or long-term! but ultimately you want to sell more. But what does a B2B blog need to do to achieve that? Namely! to convert.
To start with! qualified traffic : visits from users with ideal characteristics! people that you could consider as “your ideal client” or buyer personas.
But this is just the starting point
because visits are not synonymous with clients. And there is no exact formula that can be applied to any B2B blog to start getting leads.
However! publishing content that is relevant to the moment in which whatsapp data those people find themselves is a huge factor in the equation.
And that’s where the buyer’s journey comes into play .
But let’s start at the beginning! seeing what this buyer’s journey is (skip to the next point if you already know it) and what role it plays in the conversion of a B2B blog.
What is the buyer’s journey?
The buyer’s journey is the process your prospects go through! from specific needs identifying a problem that your product or service can solve! until they decide to make the purchase.
This journey is divided into three stages: discovery! consideration! decision.
- Discovery stage: the prospect has a problem! asks questions related to that need and discovers the product or service.
- Consideration Stage: The prospect is looking for a solution to can you innovate without structuring internal processes? his problem! considering his options and being interested in the pros and cons of the different alternatives.
- Decision Stage: The prospect is ready to buy! but has not yet decided on a particular solution.
The role of the buyer’s journey in the conversion of your B2B blog
And your blog should be designed to support your prospects every step of the way.
A common mistake is to focus exclusively on the discovery phase! especially b2c phone list when measuring blog results is focused on generating organic traffic.
At this stage! search volumes for queries are much more juicy! and this means greater potential. But the question is: what good is that traffic if you don’t then invite your prospects to continue advancing the relationship?
By creating content that guides your audience through the buyer’s journey! you’ll be helping them move through your conversion funnel. And that’s exactly what you want.
