Link building is one of the strategies that most contributes to the good positioning of a website in search results. However, it is necessary to know how to develop it correctly to be successful.
Increasing organic traffic is one of the most highly valued objectives within Digital Marketing . After all, who doesn’t like receiving visitors who can become customers with little or no investment?
To achieve this, there are various SEO (Search Engine Optimization) techniques that contribute to good positioning within search engines . Today we will talk about one of them: Link Building.
In this article, you’ll learn more about this strategy, the factors that determine its success, and some of the techniques that can help you get more links to your domain.
Join me and discover how to use Link Building to your advantage!
What is Link Building?
Link Building is the set of techniques europe cell phone number list to generate links in external domains with the aim of improving the SEO positioning of a page or website within search engines .
These external links are known as backlinks . Each of them tells search engines that the linked content is valuable and this ends up increasing its authority.
However, not all backlinks will help you improve your positioning; some may even harm you in this task.
How does Google rate links?
Google’s algorithm takes into account top 10 ecommerce trends for 2024 a multitude of aspects to classify a page in its ranking. Among them are the factors that intervene in the evaluation of the links.
Next, we’ll discuss the main factors that Google analyzes in a page’s link profile. Keep in mind that the evaluation goes far beyond quantity — it also considers quality, with different criteria.
Find out now what these criteria are and what you should consider in your link building strategy.
Number of links
This was the first criterion adopted by south africa numbers Google. It was the basis of PageRank: the more links a site received, the more relevant it was. The number of links to a page demonstrated its popularity on the web .
Today, this criterion remains one of the most important factors in Google’s link evaluation. But it cannot come alone: it is useless to receive many links from sites that are neither relevant nor trustworthy. It is necessary to combine the quantity with the factors that we will see below.
Diversity of links
What do you think is more valuable: one person who tells you many times that you are kind, or several people who tell you once that you are kind? The more different people who speak well of you, the more recognition you will have in your group.
That’s what Google thinks too. For the search engine, a site proves to be more authoritative when it receives links from several different domains . That’s why the diversity of the link profiles is also taken into account.
Link context
Google can also understand the context around the link to see if it is actually relevant .
First, understand that links from sites related to your area of expertise have more value because they make more sense to that site’s audience.
Google also evaluates the words that appear near the link, also called co-occurrences. These help the search engine understand the topic of the page and whether the link makes sense in that context.
In addition to keywords, Google also evaluates other links that are nearby. If they are also links to quality sites, the page gains more relevance and transmits link juice .
But if you already have a large number of links, your page tends to receive less link juice, because the site is already passing on your authority to many other portals on the Internet.
Additionally, the position of the link also counts. If it is in the main content, it was probably inserted with an editorial intent and therefore has more value , especially when it is at the beginning of the text .
But if it’s in the header or footer, it’s probably just there to generate a backlink, and therefore has less value.
Anchor text
The anchor text also tells a lot about the linked page. It usually has a keyword or a brief description of what the user will find on the page when clicking on the link. That’s why Google uses this factor to index the pages .
Additionally, anchor text analysis helps to identify who is trying to trick the search engine.
Using the exact match of the keyword in the anchor text of your backlinks is one way to reinforce the authority for that term.
However, when used insistently on all backlinks, Google may see it as a black hat , as this is not natural. When backlinks are acquired organically, anchor texts tend to diversify.
Reliability
One of Google’s evolutions was TrustRank. When that criterion was added to the algorithm, the search engine began to consider the trustworthiness of sites in the ranking.
So the closer you are to trusted sites, the more trustworthy you are to Google as well and the more link juice you will receive.
Trustworthy sites are those that help build a safer and more relevant web for the user. To evaluate their trustworthiness, consider factors such as domain age, use of security certificates, content quality, among others.
