in the field at this stage of planning.
It is important to mention that, when talking about keywords, you should prioritize the Long Tail at the beginning of your strategy, since they tend to offer very good results, while their level of competition is usually low or, at least, much lower than that represented by the Head Tail.
To help you visualize it better, we give you two examples of long tail and head tail keywords for a company that provides Human Resources consulting services:
Human talent : it is a Head Tail, because it is very broad
it does not indicate a clear intention of the user and it has a high level of competition, because there are many websites trying to conquer position 1;
strength and motivation of attitude in human talent : it is a Long Tail, because it is much more specific, clearly demonstrates what the user wants to find and has less competition, because there are fewer monthly searches for this term.
Another key factor is the incorporation of internal south korea phone number data links in the content, which lead to other materials and blog posts, with the aim of the user spending more time on it and being strategically managed through the sales funnel .
6. Try to rank in featured snippets
A good SEO strategy for SMEs is ambitious, and when we include ambition and SEO in the same sentence, we must talk about featured snippets .
This is the Holy Grail of search engine optimization , that achievement that makes all your efforts and actions worthwhile.
Have you seen the featured answer boxes that appear at the top of Google SERPs?
By reaching these, your content will be at the top and you will get an average of 8% of user clicks , which you probably wouldn’t get if you how to exploit opportunities in micro-moment marketing were in the 4th or 5th position on the results page.
Aiming for this great achievement is what will allow you to maintain focus and not leave out any SEO aspect, from good Keyword Research to specific actions such as the correct structuring of paragraphs, originality and strategic development of content with different extensions.
7. Incorporate Schema Markup Parameters
Setting these parameters for your web pages will help your pages stand out in Google and improve your CTR ( click-through rate ).
This code inserted into the HTML , which works like a tag vocabulary, allows Google to understand what the user will find on the site and, therefore, to give it a good position if it considers it relevant.
In addition, pages that have Schema Markup code incorporated into the content appear prominently in Google’s ranking, based on the rich snippets they generate. There are many types and we will now
8. Perform local SEO actions
Among the things you should do to take advantage of local business opportunities is to manage your online presence on Google with Google My Business .
This way, you will be much more visible to potential customers in the area where your business is located, appearing on Google Maps with your offers.
Another positive action is to get links and mentions on sites in your same geographic location, which are relevant to your closest audience.
9. Get brand mentions, external links and reviews
If you tell Google that your site is authoritative and relevant, the lord and master of search engines will listen to you.
But if others say that your website and its pages and content are truly quality and respond to user concerns, the message to Google is even more powerful, and its algorithms could give you a privileged position.
In fact, the quantity and quality of backlinks a website receives is one of the main factors that Google takes into account when betting email list determining who will be placed at the top of its rankings.
For this reason, focus on getting links from external pages, as well as mentions of your brand in general .
