Learn 8 terrible Content Marketing mistakes and how to ensure you don’t make them in your strategy

When marketing your business, you need to make sure you are using the right strategies to find and retain new leads. While there are many Digital Marketing options, one of the most effective is Content Marketing .

Unfortunately, as useful as it is, for many companies it is a big challenge to make it work for their needs. Therefore, in order for you to get the most out of this Marketing technique, we will show you the eight main Content Marketing mistakes that you should not make .

Don’t worry, we’ll also tell you how to solve these problems, even before they arise!

First of all, what is Content Marketing?

Marketing is typically about promoting america phone number list the products or services of a single brand. No matter the channel (i.e. email, billboards, social media), the brand is front and center .

Content Marketing, however, is all about first providing high-quality materials to your audience and only then promoting your business.

These pieces of content can come in a variety of formats, including blog posts, video clips, articles, infographics , and more. The goal is to ensure that the material is useful so you can establish your brand as an authority within your industry or niche.

Content Marketing Statistics

Content Marketing is powerful is it worth learning business intelligence? because it attracts leads – the more high-quality pieces you create and promote, the larger your audience will become. Over time, you can leverage that audience to gain more customers and increase your brand awareness .

Here are some impressive statistics to illustrate the value of this strategy.

• Visitor traffic is 7.8 times higher for those who invest in Content Marketing than for those who don’t.
• Content Marketing costs around 60% less than traditional advertising methods. It also generates three times more leads.
• Increase conversion rate six times .
• 69% of marketers said a content strategy is more effective than PR or direct mail.
• 82% of marketers who blog see a positive ROI on their posts.

Knowing why Content Marketing is so valuable is crucial to being successful in implementing it. If you are making some of the following mistakes, make sure you correct them before they get out of hand.

Keep reading, now comes the best part!

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Mistake #1: Not having a well-defined strategy

Many companies take the approach south africa numbers of producing large amounts of content, promoting it, and then seeing what works and what doesn’t. Doing so can derail your momentum because there is no well-defined strategy that gives unity to your content.

But what exactly does a content strategy mean ? Your content should have a specific purpose.

• Why are you producing these materials?
• What do you hope to achieve?

Generic goals are useless as they are nearly impossible to measure. Examples of generic goals may include increasing your website traffic , gaining social media followers, improving sales , and more.

Instead, you need to define your focus on a specific conversion both in the individual pieces and in the strategy as a whole.

For example, do you want to sell a particular product or service? If so, what content can you make for that article? Also, don’t be afraid to use multiple media sources, such as videos, blogs , infographics, and more.

If each piece focuses on a specific actionable goal, you can measure whether or not your strategy is working.

Mistake #2: Being inconsistent

How often do you publish new content? And how often do you repurpose archived pieces? If you don’t have a consistent schedule, it’s hard to maintain momentum.

For example, you might publish three blog posts one week and then nothing for the next two weeks. Consistency is key because it ensures that your audience is always engaged.

On average, you need to connect with a lead eight times before converting them into a customer.

The longer the period between these touchpoints, the harder it is to group them together. For example, if three months pass between interactions, it’s the same as starting from scratch each time.

One of the best ways to ensure consistency is to create a Content Marketing calendar . This way, you can schedule posts in advance so you don’t fall behind.

That said, you need to have enough content to promote— that’s where archived posts come in . 60% of marketers say they create at least one piece of content per day.